LBS – Move Fast, Move Forward, Move Together

At this year’s LBS Town Hall, Executive Director Dato’ Cynthia Lim unveiled LBS On The Move—a bold new initiative designed to accelerate momentum as the Group advances toward its 3-Year 8 x 8 Strategy. This dynamic program focuses on growth, innovation, and teamwork, empowering every member of the LBS family to strive for excellence across all eight strategic focus areas.

Built on Three Powerful Principles:

  • Move FAST – Adapt and respond swiftly to change
  • Move FORWARD – Lead with innovation and purpose
  • Move TOGETHER – Grow as one, united by a shared vision and core values

LBS On The Move challenges each of us to grow, innovate, and break boundaries—together.

As LBS continues to evolve in an ever-changing world, adaptability and innovation are essential to staying ahead. To kick off this journey, a dedicated team has been assembled to roll out a bold, action-packed first-year program designed to:

  • Work smarter – prioritizing strategic initiatives over routine activities, organizations can do more with less and create a more agile, adaptable workforce.
  • Unlock new opportunities – open to change and staying ahead of industry shifts, to seize growth opportunities.
  • Enhance the employee experience – creating a supportive, inclusive, and engaging work environment where individuals feel valued and empowered.
  • Elevate customer satisfaction – actively listening to feedback and acting on it, businesses can build trust and loyalty.
  • Strengthen community impact – engaging with and giving back to the communities, supporting community well-being enhances brand reputation and fosters deeper relationships with stakeholders.
  • Build a sustainable future – promoting ethical practices throughout the value chain, ensuring that business success today doesn’t compromise the ability of future generations to thrive.

Four Meaningful Internal Activities

Under the LBS On The Move campaign, four key internal activities will take place throughout the year:

  1. Get to Know Your Bosses
    A casual meet-and-greet session to break down barriers and foster meaningful connections between staff and leadership.
  2. Idea Pitch 3.0: Level Up. Break Barriers. Speak Up.
    A platform for staff to present innovative ideas that drive the LBS Group forward.
  3. Mentoring Session: Aspire & Achieve
    An opportunity to gain insights and guidance from experienced leaders, ensuring everyone moves in the same direction.
  4. Engage & Evolve: A Forum for Collaborative Growth
    A space for meaningful dialogue and collaboration that sparks actionable outcomes.

Externally Focused Goals

Beyond our internal efforts, LBS On The Move also aims to elevate customer satisfaction—by deeply understanding customer needs and enhancing the overall experience. This initiative will strengthen LBS’s position as an agile, customer-centric property developer in a competitive market.


This is more than just a campaign—it’s a movement that propels our 8 x 8 Strategy forward.

Let’s move fast, move forward, and move together!

Centrum Iris A Premier Destination That Redefines Highland Living In Cameron Highlands

Thinking of a cool, refreshing escape to the highlands? Or perhaps you’re planning to grow your business in a vibrant, high-traffic area? Either way, Centrum Iris could be just what you’re looking for.

Located right in the heart of Brinchang’s bustling commercial district, Centrum Iris offers more than just a prime address. It brings together the best of modern living with a touch of English charm—creating a unique atmosphere that feels both fresh and familiar.

Whether you’re searching for a place to stay, a smart investment, or a new space to do business, Centrum Iris stands out as a promising choice. It’s designed to meet the needs of today’s residents and travellers alike—making it a rising star in the highlands.

Centrum Iris is a mixed development project with a Gross Development Value (GDV) of RM472 million, designed to bring modern living and commercial vibrancy to Brinchang. The development comprises 705 residential units and 26 commercial spaces, offering a wide range of options for both homeowners and business owners. Residential units range in size from 595 to 1,370 square feet, with prices starting at RM476,000, making them an attractive choice for those seeking a stylish and comfortable highland home. Meanwhile, the commercial units span 615 to 2,944 square feet, with prices beginning at RM676,000, providing a strategic opportunity for businesses to tap into the growing highland market.

Why choose Centrum Iris?

  • A strategic development that provides an unparalleled living experience, offering a harmonious balance between modern urban convenience and the serene beauty of nature. Residents can enjoy living spaces that offer comfort and style, along with convenient retail options within the same integrated development.
  • Inspiration from the beauty and tranquility of English gardens, features several signature spaces that elevate its appeal. The English Courtyard, Iris Tea Garden, Songbird Sanctuary, Courtyard Carriage Garden, Iris Maze Garden, and Iris Promenade all contribute to a unique atmosphere that invites relaxation and connection with nature. These elements provide residents and visitors with tranquil environments to unwind, making Centrum Iris more than just a place to live.
  • With 47 facilities available, including recreational spaces, relaxation areas, and wellness amenities, residents can indulge in a life of luxury and convenience. One standout feature of the development is its commitment to sustainability, with electric vehicle (EV) charging bays available for environmentally-conscious residents.
  • A rooftop restaurant and café, offering breathtaking panoramic views of the surrounding highlands. This unique dining and leisure spot serves as a perfect place to enjoy a meal while taking in the spectacular scenery—a true highlight of the Centrum Iris experience.

Centrum Iris stands as a testament to the company’s commitment to enhancing the quality of life for residents and bringing innovative developments to the region.

For those seeking a premier address in Cameron Highlands, Centrum Iris represents a rare opportunity to live in a prime location, surrounded by nature’s beauty, and enhanced by exceptional amenities. The development is already drawing significant attention from homebuyers, and with its strategic location, modern facilities, and sustainable features, Centrum Iris is set to become a key destination in the highlands for years to come.

Buying a House – A Need or a Must in Malaysia Today?

For many Malaysians, the dream of owning a home has long been a symbol of stability, success, and financial security. But in today’s rapidly changing economic landscape, is buying a house still just a need, or has it become a must? With rising property prices, evolving lifestyles, and government incentives, let’s explore why homeownership is more than just a personal milestone—it could be a game-changer for your future.

The Need for a Home – A Basic Human Necessity

At its core, a house is more than just four walls and a roof—it is a place of comfort, security, and belonging. In Malaysia, where family ties are strong, having a home provides a sense of permanence and stability. For many, the need for a home arises when:

  • They are starting a family and require a stable environment.
  • They want independence from renting or living with parents.
  • They seek a long-term place to grow and settle.

With the cost of living increasing, renting may seem like the more affordable short-term option. However, in the long run, monthly rental payments do not contribute to asset building, unlike homeownership, where each installment brings you closer to owning an asset.

Why Buying a House is Now a Must in Malaysia

With property prices steadily rising, homeownership is no longer just a need—it has become a must for those planning their financial future. Here’s why:

1) Rising Property Prices – Buy Now or Pay More Later

The Malaysian property market has shown consistent growth over the years. Cities like Kuala Lumpur, Johor Bahru, and Penang have seen significant property appreciation, making it crucial for young buyers to enter the market early before prices become unaffordable.

For instance, in the Klang Valley, the average price of a new home has surged from RM300,000 to over RM500,000 in just a decade. Waiting too long could mean paying much more in the future!

2) Government Incentives – Now is the Best Time to Buy

The Malaysian government has introduced various homeownership schemes to support first-time buyers, making it easier than ever to purchase a home.

🏡 Skim Rumah Pertamaku (SRP) – Allows first-time buyers to secure up to 110% financing with low down payments.
🏡 PR1MA Homes – Affordable housing projects with strategic locations.
🏡 Stamp Duty Exemptions – Discounts and waivers for first-time homeowners.

With these benefits, it makes sense to seize the opportunity now before property prices and financing costs rise further.

3) Long-Term Financial Security – Investing in Your Future

Owning a home is not just about having a place to live—it’s an investment. Unlike renting, where monthly payments do not contribute to ownership, buying a house builds wealth over time.

✔️ Real Estate Appreciation – Property values in Malaysia generally increase, allowing homeowners to build equity.
✔️ Rental Income Potential – Properties can generate passive income if rented out.
✔️ Financial Stability – A home is a long-term asset that offers financial security in later years.

Many Malaysians view homeownership as a crucial step toward financial independence. Wouldn’t it be better to pay for your own home rather than fund someone else’s through rent?

In Malaysia today, buying a house is no longer just an option—it is a strategic financial move. While renting might seem convenient in the short term, the long-term benefits of homeownership far outweigh the costs.

If you are financially ready, now is the best time to invest in a home. With rising property prices, government incentives, and the potential for long-term gains, owning a house is no longer just a need—it’s a must for securing your future.

So, what do you think? Is homeownership your next step? Let’s start building that dream home today!

The Strategic Value of Interpersonal Communication in the Property Sector

In the dynamic property sector, effective interpersonal communication is a critical enabler of business success. It serves as the foundation for building client relationships, fostering internal collaboration, and navigating complex negotiations. Professionals who master this skill gain a competitive edge by enhancing stakeholder engagement, ensuring seamless operations, and driving long-term business growth.

Trust is a key determinant in property transactions, as clients rely on real estate professionals for informed decision-making. Clear and strategic communication ensures that:

  • Clients receive comprehensive guidance, enhancing their confidence in investment choices.
  • Property details, legal considerations, and financing options are conveyed with precision and transparency.
  • Client concerns are addressed proactively, fostering long-term engagement and brand loyalty.

A commitment to clear and honest communication not only enhances customer satisfaction but also strengthens an organization’s reputation within the industry.

Optimizing Internal Collaboration for Operational Excellence

Property development requires synchronized efforts across multiple departments, from project planning and sales to legal and construction. Effective internal communication ensures that:

  • Teams remain aligned on project goals, timelines, and deliverables.
  • Potential operational challenges are identified early and addressed through structured discussions.
  • A culture of collaboration and accountability is maintained, enhancing productivity and morale.

By fostering a workplace culture built on strong communication, organizations can improve efficiency and drive project success.

Strategic Negotiation and Stakeholder Engagement

Negotiation is an essential component of the property sector, influencing deal closures, investment discussions, and partnership agreements. Effective interpersonal communication supports:

  • The ability to present compelling business cases backed by market data and insights.
  • Constructive dialogue that facilitates mutually beneficial agreements.
  • The management of expectations to mitigate risks and prevent disputes.

Strong communication skills empower professionals to secure favorable outcomes while maintaining professional relationships that contribute to business sustainability.

Proactive Conflict Resolution

Challenges such as project delays, contractual disputes, and customer grievances are inevitable in real estate. Organizations that prioritize proactive communication are better equipped to:

  • Address stakeholder concerns with diplomacy and professionalism.
  • Implement structured resolution frameworks that align with business objectives.
  • Preserve business relationships while upholding corporate integrity.

A strategic approach to conflict resolution reinforces a company’s reputation for reliability and ethical business practices.

Leveraging Digital Communication for Industry Advancement

As digitalization reshapes the property sector, professionals must effectively integrate technology into their communication strategies. This includes:

  • Conducting virtual consultations and online property presentations with professionalism and clarity.
  • Utilizing digital platforms to streamline interactions and maintain seamless communication with clients.
  • Balancing digital and in-person engagement to uphold the human element of business relationships.

By embracing digital advancements while maintaining a high standard of professional communication, organizations can enhance efficiency and expand market reach.

Interpersonal communication is a strategic asset in the property sector, influencing business relationships, operational success, and market positioning. Organizations that prioritize clear, professional, and effective communication are better positioned to strengthen stakeholder trust, drive performance, and achieve long-term growth. By integrating interpersonal communication excellence into corporate strategies, real estate professionals can navigate industry complexities with confidence and deliver superior outcomes.

LBS Unveils Ambitious 8 x 8 Strategy for 2025 – 2027 in Property Development

LBS Group has revealed its bold 8 x 8 Strategy during its Town Hall Meeting 2025. The strategy aims to elevate LBS’s position as a market leader, moving the company towards new heights of achievement and industry innovation. With a total gross development value (GDV) of approximately RM8 billion set to be rolled out across various projects, this ambitious roadmap is poised to transform the property landscape in Malaysia.

At the heart of LBS’s 8 x 8 Strategy is its commitment to drive growth through 8 key focus areas:

  1. Residential
  2. Industrial & Commercial
  3. Landbank Optimization
  4. Pursuit of Excellence
  5. Employee Empowerment
  6. Customer Experience
  7. Sustainability Advancement
  8. Community Wellbeing

These focus areas highlight the company’s approach to enhancing its competitive edge, ensuring sustainability, and prioritizing customer satisfaction, all while fostering employee growth and community development.

LBS’s residential developments are set to cater to a wider range of Malaysians, helping them achieve their homeownership dreams. A diverse portfolio of projects is on the horizon, including both high-rise and landed homes situated across major urban regions. This variety ensures that the company is well-positioned to meet the diverse needs of the population, offering solutions for the first-time homebuyers and investors.

The company also plans to expand its existing townships including the recently launched Rimbawan, an eco-conscious development in October 2024. These developments play a crucial role in fostering sustainable urban growth, enhancing the quality of life for residents, and contributing to the overall economic development of the regions.

With an increasing global focus on environmental responsibility, LBS has committed to advancing sustainable practices in all its developments. The Group’s focus is not only about meeting market demand but also ensuring that their projects contribute positively to the environment and society, creating communities that are eco-friendly and resilient to future challenges.

Furthermore, LBS aims to enhance its customer experience, ensuring that every aspect of the home-buying journey is seamless and satisfying. This customer-centric approach is paired with the Group’s commitment to employee empowerment, fostering a culture of innovation, leadership, and excellence within the company.

The 8 x 8 Strategy represents LBS’s bold vision to redefine the future of property development. With its focus on innovation, sustainability, and community wellbeing, the strategy will not only contribute to the company’s growth but also to the development of vibrant, sustainable communities that inspire and uplift the lives of those who live within them.

Welcoming 2025: A Bright New Chapter with LBS

Hello, 2025! 

As we step into a fresh new year, we at LBS Bina Group can’t help but reflect on how incredible 2024 was. Winning the title of Malaysia’s Best Managed Companies for the third consecutive year was a proud moment, and it inspires us to aim even higher.

Among our greatest achievements, we are especially honored to share that our Executive Chairman was awarded the World Sustainable Property Icon Leadership Lifetime Achievement Award. This prestigious recognition highlights our commitment to sustainable development and leadership in the property industry.

This year, we’re turning up the excitement with a lineup of exciting projects and launches! From beautifully designed townships to vibrant residential developments, we’re committed to creating homes that don’t just house people but empower lives and build stronger communities.

But that’s not all; sustainability takes center stage in 2025. We’re going full speed ahead with eco-friendly practices, innovative green initiatives, and exciting ventures into the renewable energy sector. These efforts are about more than building homes; they’re about paving the way for a greener, brighter future.

We’re also dedicated to bringing communities closer together with programs and activities that inspire sustainable living and lasting connections.

2025 is shaping up to be a game-changer, and we can’t wait to lead the way. Together, let’s make this year one for the books—filled with progress, innovation, and opportunities that leave a lasting impact!

Investing In Bayu Hills For Long-Term Gains

Located in the serene, eco-conscious town of Rimbawan at Genting Highlands, Bayu Hills is a high-rise residential development by LBS that presents an investment opportunity. 

Here are several reasons why purchasing a property in Bayu Hills is a smart investment for both rental opportunities and future capital appreciation. 

1. Cool, Fresh Weather Year-Round

Rimbawan is located at 821 metres above sea level, the area offers an escape from the hot and humid weather. Residents of Bayu Hills will enjoy year-round cool temperatures. This is not only a great lifestyle benefit but also a strong selling point for potential renters or Airbnb guests seeking a getaway in a refreshing, peaceful location.

2. Future Development & Business Opportunities

Genting Highlands is not just a tourist hotspot; it is a rapidly developing area with immense growth potential. With LBS’ vision for Rimbawan, future developments are expected to bring more working opportunities, business growth, and a wide range of services.

Several new commercial and business hubs are being planned, which will attract professionals and entrepreneurs to the area. As more businesses set up in the region, the demand for high-quality residential properties like Bayu Hills will increase. 

3. Entertainment and Leisure Expansion

Genting Highlands has long been a well-known entertainment destination, home to a world-class resort, casinos, theme parks, dining spots, shopping options and more to come! 

For investors, this means that Bayu Hills will likely see increasing demand not only from tourists but also from locals who wish to live close to the vibrant and exciting activities of Genting Highlands. As more facilities and attractions are built, the potential for both short-term rentals and long-term investments in properties like Bayu Hills grows stronger.

4. Eco-Conscious Living 

As an eco-conscious development, the project is designed with sustainability at its core. This makes it an attractive choice for environmentally conscious residents and tourists.

Investors will benefit from the increasing demand for sustainable living spaces as more people look for eco-friendly options. In addition, the town’s commitment to preserving the natural environment enhances the overall appeal of the development, positioning Bayu Hills as a premium property in the region.

Bayu Hills offers more than just a home; it represents a wise investment in the heart of a rapidly growing region. With its cool weather, expanding rental opportunities, proximity to future developments in business, healthcare, education, and entertainment, this is a project designed to thrive in the long term. 

Whether you are looking to rent out the property through Airbnb, lease it to long-term tenants, or hold it for future appreciation, Bayu Hills stands as an excellent asset to secure your financial future.

As the development of Genting Highlands continues to unfold, the value of Bayu Hills is expected to rise, making it a smart investment for today’s savvy investor. Do not miss the opportunity to be part of this exciting new chapter in the region’s growth.

To know more about Rimbawan or Bayu Hills, kindly visit:https://lbsrimbawan.com.my/

Embrace Sustainable Living: Join the Green Revolution at SkyRia @ D’Island Residence

In an exciting move towards a greener future, LBS Bina Group has teamed up with RHB Banking Group to launch innovative green financing solutions for the remarkable SkyRia @ D’Island Residence in Puchong. This strategic collaboration isn’t just about homes; it’s about creating a vibrant, eco-friendly community where sustainable living becomes a reality.

SkyRia has received Provisional Silver in GreenRE Certification, showcasing LBS’s commitment to building not just houses, but a sustainable future. GreenRE certifications signify that the project meets rigorous sustainability standards, making it a beacon of eco-conscious development in Malaysia.

But what does this mean for you, the prospective homeowner? The RHB Green Financing Schemes are designed with you in mind, offering unparalleled benefits that make owning a sustainable home easier than ever. Imagine securing a loan margin of up to 95%—plus an extra 5% coverage for your Mortgage Reducing Term Assurance (MRTA) or Mortgage Reducing Takaful Term (MRTT). This exclusive offer opens the door for many to embrace eco-friendly living without financial strain.

Nestled in the heart of D’ Island Puchong—a flourishing township known for its serene lakeside views—SkyRia features two beautifully designed residential blocks with 999 units, all set within lush landscapes that provide a perfect escape from the hustle and bustle. Each unit is meticulously designed to combine luxury with eco-friendliness, featuring 29 state-of-the-art facilities that enhance your lifestyle while prioritizing the environment.

This is your chance to be part of a transformative movement. By choosing SkyRia, you’re not just investing in a home; you’re joining a community dedicated to sustainable living. Imagine enjoying the tranquility of lakeside living while contributing to a greener planet for future generations.

Don’t miss out on the opportunity to secure your dream home in a thriving, eco-conscious community. Act now and take the first step towards a sustainable lifestyle at SkyRia @ D’Island Residence. The future is green—let’s build it together!To know more about Skyria, kindly visit https://lbs.com.my/property/puchong-condo-skyria/ or our sales gallery at this address, No.2A, Jalan Timur 9, D’Island Residence, 47130 Puchong, Selangor.

Perks And Plusses Turns One Celebrating a Year Of Exclusive Rewards and Epic Giveaways!

On 27th August 2024, we proudly celebrate the exciting first anniversary of Perks & Plusses, LBS Bina Group Berhad’s groundbreaking loyalty program!

In just one year, Perks & Plusses has revolutionized the way our homeowners experience exclusive rewards and benefits, quickly becoming a favorite among LBS homebuyers. To celebrate this exciting milestone, we’ve lined up an array of thrilling surprises and exclusive giveaways you won’t want to miss!

Since its launch, Perks & Plusses has redefined the home-buying journey, showering our valued members with incredible perks. With every LBS home purchase, new homeowners are automatically enrolled in this dynamic program, unlocking a world of endless rewards. From special discounts to priority access for new launches and community events, the benefits keep growing!

What’s more? By partnering with over 50 prestigious companies across diverse industries—automobiles, food & beverages, healthcare, and more—Perks & Plusses delivers a network of exceptional offers that cater to every lifestyle and interest. It’s the ultimate way to elevate your LBS homeownership experience!

First-Year Highlights:

1LBS Referral Program: Earn referral fees** when you introduce friends or family members who purchase LBS property.

LBS 2nd Home Rebate: Enjoy an additional 2%** rebate for existing homeowners purchasing a second LBS property.

Exciting Partnership Offers: Access exclusive rebates and special deals from our strategic partners, curated just for LBS homeowners.

Personalized Experience: Be the first to hear about new LBS and MGB launches, promotions, and enjoy a special gift waiting just for you!

We are extremely proud of how Perks & Plusses has evolved and the impact it’s made on our members. This anniversary is our way of expressing our gratitude and sharing excitement for the fantastic rewards and opportunities ahead.

Join us in celebrating this milestone and get ready for even more exclusive rewards and surprises! If you’re an LBS homeowner, take part in our first-anniversary spin-and-win contest from 5th September to 31st October 2024. Simply share your valuable feedback via our survey (link below) and spin the wheel for a chance to win amazing prizes—including a Hisense 1HP Non-Inverter Air Conditioner, Skyworth 43″ Full HD Android TV, and much more (Terms & Conditions apply)!

For more details on Perks & Plusses, visit https://rewards.lbs.com.my/ or follow us on social media (Facebook, Instagram, TikTok).

Explore LBS Bina Group Berhad properties at https://lbs.com.my/ or visit any of our sales galleries.

And don’t miss the video below to see how easy it is to step into the LBS homeownership journey!

Essential Considerations for Buying Your Dream Home in 2025

Are you a Gen Z born between 1997 and 2012, constantly on the lookout for your dream home in the upcoming year?

As we all know, buying a house is a significant financial and personal decision. Here are several key factors to consider if you are planning to buy a house in 2025.

Financial Readiness

  • Savings and Budget: Ensure you have enough savings for a down payment (minimum 20% of the house price), closing costs, and other initial expenses.
  • Stable Income: A steady income is crucial for mortgage payments and ongoing expenses. Do ensure you check with a property agent to have a better understanding on your financial capabilities.

Market Conditions

  • Real Estate Trends: Research the housing market trends in the area where you plan to buy. Is it a buyer’s market or a seller’s market? Can refer to property agent for more information. 
  • Interest Rates: Keep an eye on mortgage interest rates as they affect your monthly payments and overall affordability.

Location

  • Neighbourhood: Consider factors like safety, schools, amenities, and proximity to work or family. It is no doubt that all these factors will affect your everyday lifestyle such as your commute to work or how you send your children to school.
  • Evaluate the quality of life in the neighborhood, including factors like noise levels and access to parks or recreational areas.
  • Future Development: Research any planned developments or infrastructure projects that could affect property values and your lifestyle.

Property Type and Size

  • House vs. Apartment: Decide whether you want a standalone house, townhouse, or apartment.
  • Size and Layout: Assess your current and future needs in terms of bedrooms, bathrooms, and living space. It is for sure you want to know all these little details before proceeding. 

Condition of the Property

  • New vs. Old: Evaluate the pros and cons of buying a new construction versus a resale property. Do always communicate with the property agent on this. 
  • Inspection: Always conduct a thorough inspection to uncover any potential issues or repairs needed. This may add on the amount of the cost on top of your downpayment and monthly instalment. 

Legal and Regulatory Considerations

  • Local Regulations: Familiarize yourself with zoning laws, property taxes, and homeowner association rules (if applicable).
  • Legal Advice: Consider consulting a real estate lawyer to review contracts and ensure a smooth transaction to avoid any unnecessary troubles. 

Long-Term Plans

  • Resale Value: Assess the potential resale value of the property in the future, who knows someday you have any other alternative plans with the property you have. 
  • Personal Plans: Consider how long you plan to stay in the house and how it aligns with your future goals. It is always good to plan ahead so you can manage everything well.

Technology and Sustainability

  • Energy Efficiency: Consider properties with energy-efficient features that can save on utility bills, never underestimate this as it will save you a lot. 

By carefully considering these factors, you can make a well-informed decision when buying a house in 2025, ensuring that it aligns with your financial goals and lifestyle needs.

And if you are eyeing on any of LBS housing projects, do visit LBS Bina’s website for more info!