Petaling Jaya – LBS Bina Group Berhad (“LBS” or the “Group”), a leading property developer guided by people-first values, recently introduced an exclusive reward through its “Beli Rumah, Tunai Umrah” campaign, running from 1 July to 31 December 2025. This is a special opportunity to fulfil two dreams at once: owning your dream home and performing Umrah! The campaign offers Umrah packages worth RM100,000 for 12 lucky winners, exclusively for purchasers of KITA Bestari (Townhouse) and KITA Sejati residences at the KITA @ Cybersouth township.
The campaign is made possible through a partnership with Al Hijjrah Vacation Sdn Bhd, a travel agency with experience in managing Umrah pilgrimages. Through this strategic collaboration, LBS aims to ensure that each winner not only enjoys a comfortable and well-organised journey but also experiences a spiritually meaningful and peaceful pilgrimage. This effort reflects the campaign’s aspiration to balance material achievements through homeownership with spiritual fulfilment through the opportunity to perform Umrah.
This initiative is part of LBS’s ongoing commitment to provide added value to customers while strengthening community ties. Beyond offering quality homes, LBS also emphasizes the importance of a holistic and well-balanced lifestyle in each of its developments.
KITA Bestari & KITA Sejati
- KITA Bestari (Townhouse) units sizes ranging from 1,342 sq. ft., featuring three bedrooms and two bathrooms. Designed with a practical layout and spacious interiors, they are ideal for growing families seeking for long-term comfort. Its unique and modern design supports family-friendly living, complemented by outdoor spaces suitable for recreational activities.
- KITA Sejati offers affordable serviced apartments in two layouts — 602 sq. ft. and 850 sq. ft. For 602 sq. ft. unit, it comes with two bedrooms and two bathrooms and priced starting from RM270,000. As for the 850 sq. ft. unit, it comes with three bedrooms and two bathrooms, it is also fully furnished with furniture worth RM30,000, priced from RM399,800. KITA Sejati also provides a range of facilities including a swimming pool, gym, futsal court, multipurpose hall, and 24-hour security.
Both projects are gated and guarded, complemented by amenities such as playgrounds, surau, multipurpose halls, jogging tracks, and green spaces, creating a safe and comfortable neighbourhood environment. Additionally, their proximity to Cyberjaya, Putrajaya, and convenient access to major highways make them highly attractive to working professionals.
LBS Group Executive Chairman, Tan Sri Dato’ Sri Ir (Dr.) Lim Hock San, said, “Through this campaign, we want to turn our customers’ dreams of owning a home and performing Umrah into reality. This aligns with LBS’s mission of offering more than just homes — but a lifestyle filled with value.”
LBS Digital Media & CRM Senior Manager, Ms. Nor Lydia Ayu Mohd Nor, added, “Beyond the chance to win an Umrah package, buyers can also enjoy a variety of additional benefits through the ‘LBS Perks & Plusses’ programme, which offers cash rebates, exclusive discounts, and attractive rewards designed to further enrich their homeownership experience.” She, who was also one of the initiators of this campaign, emphasised that the initiative was introduced to deliver added value for buyers while reinforcing LBS’s commitment to providing a more meaningful homeownership journey.
Hj Mohd Azri Abd Razak, Managing Director of Al Hijjrah Vacation, said, “We are truly honoured to collaborate with LBS in the ‘Beli Rumah, Tunai Umrah’ campaign as it aligns with our commitment to deliver added value to society. Through this partnership, buyers not only gain the opportunity to own their dream homes but also to fulfil their aspiration of performing Umrah. This initiative combines the dream of homeownership with spiritual aspirations, which we believe will bring a positive impact to customers.”
For more information on the “Beli Rumah, Tunai Umrah” campaign and other LBS projects, please visit the official website at www.lbs.com.my or drop by the nearest LBS sales gallery.