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LBS Fabulous Extra 2022/23

LBS Fabulous Extra Lucky Draw – Terms & Conditions

LBS Fabulous Xtra Lucky Draw Campaign (“hereinafter referred to as “Campaign”) is organised by LBS Bina Group Berhad (“hereinafter referred to as “the Organiser”). This Campaign is open to purchasers who purchase selected properties developed by LBS Bina Group of Companies subject to the terms and conditions contained herein (“Campaign Terms”). In order to qualify for this Campaign, the purchasers irrevocably and unconditionally agree to be bound by the Campaign Terms.

The Eligible Purchasers (as defined below) and Lucky Draw Winners (as defined below) agree that the Organiser may change, amend, delete, vary and/or add to the Campaign Terms without any prior notice to the Eligible Purchasers and Lucky Draw Winners, and they are advised to visit this page from time to time to be updated of the latest Campaign Terms.

In the event of any inconsistencies between any terms and conditions stipulated in any of the Organiser’s marketing or promotional materials including but not limited to any brochures, leaflets, buntings, and/or otherwise any other platforms and the Campaign Terms, the Campaign Terms shall prevail.



1.1. The Campaign is open to purchaser(s) who: –

1.1.1. Have purchased property priced from RM300,001.00 and above from any of the LBS Bina Group of Companies’ selected projects (“Eligible Unit”) directly from the Organizer or its subsidiary companies;

1.1.2. Have executed a valid Sale and Purchase Agreement of the Eligible Unit between 1st July 2022 to 31st December 2023 (“hereinafter referred to as “SPA”);

1.1.3. Have made the deposit payment for the purchase of any Eligible Unit;

1.1.4. Have not defaulted and/or breached any provisions of the SPA; AND

1.1.5. Are not employees of the Organiser and/or its affiliated and/or related companies.

(hereinafter collectively known as “Eligibility Criteria”)

For the avoidance of doubt, any sellers and/or buyers of a sub-sale properties developed by LBS Bina Group of Companies shall not be eligible to participate in the Campaign. Purchasers that fully satisfy the Eligibility Criteria stipulated above shall hereinafter be referred to as “Eligible Purchasers”. Each successful purchase and/or SPA signed by the purchaser(s) of an Eligible Unit that meets the above Eligibility Criteria shall only be entitled for One (1) lucky draw entry with a chance to win One (1) lucky draw prize (“Prize”) under the Campaign.


2.1. In the event the SPA is terminated and/or cancelled and/or rescinded and/or the Eligible Purchaser defaults on any payment due and payable under the SPA and/or breaches any terms and conditions under the SPA for any reason whatsoever, that Eligible Purchaser shall be and/or shall be deemed disqualified from participating in the Campaign without any notice from the Organiser (“Disqualified Purchaser”), and any prizes won by the Disqualified Purchaser under this Campaign shall be automatically revoked.

2.2. In the event a Prize has been collected by a Disqualified Purchaser, the Disqualified Purchaser shall pay the retail price of the Prize and all costs incidental to and arising from the same (“Retail Prize”) to the Organiser within Seven (7) days upon the Organiser’s demand. Notwithstanding the above, the Organiser reserves the right to initiate legal action against the Disqualified Purchaser for the Retail Price of the Prize in the event the Disqualified Purchaser fails, omits and/or neglects to make such payment in full within the above stipulated timeline.

For the avoidance of doubt, only the Eligible Purchasers named in the SPA shall be eligible to participate in the Campaign. In the event a winning lucky draw entry has more than one (1) name listed in the SPA, the Prize given to any of the purchasers listed in that SPA shall be deemed as given to all of them as a whole and/or shall be shared equally among the purchasers listed in the SPA of the winning lucky draw entry or be nominated wholly to any of the Eligible Purchasers of the winning lucky draw entry. The Prizes shall not be nominated, transferred or assigned to any third-party other than the purchaser(s) stated in the SPA and/or be exchangeable for cash payment without the Organizer’s express written consent.


3.1. The Eligible Purchasers’ lucky draw entries shall be randomly drawn via a computerised system and witnessed by independent observers on a date(s) to be determined, allocated and announced by the Organiser (“Allocated Draw Date”). The Eligible Purchasers acknowledge and agree that by engaging independent observers, the Organiser has discharged its duty of care to ensure the transparency and full and frank disclosure for the Campaign and the Eligible Purchasers further waive any and all rights of complaints, actions, and/or disputes on the integrity of the Organiser throughout the Campaign.

3.2. The Organiser may at its sole and absolute discretion change and vary any of the Allocated Draw Date at any time without any prior notice to be given to the Eligible Purchasers. The Eligible Purchasers are advised to visit this page from time to time to be updated of the latest Allocated Draw Date.

3.3. The Organiser reserves the right to reject and/or limit any Lucky Draw Entries at its sole and absolute discretion without having to assign any reason whatsoever.

3.4. The Organiser reserves the right to substitute or replace any of the Prizes with any other prize of similar valuewithout any prior notice.


4.1. All transportation, personal expenses, insurance, stamp duties, transfer fees, taxes, any other duties and/or any other costs, fees and/or related expenses incurred pertaining to the Prizes shall be the sole responsibility of the winners of lucky draw prizes (“Lucky Draw Winners”). The Organiser shall not reimburse any claims and/or be held responsible for any costs and expenses incurred by the Lucky Draw Winners.

4.2. All Lucky Draw Winners shall be solely responsible to declare their respective Prize winnings with the relevant tax authorities and pay for any levy, duty, charges and tax that is imposed (if any). The Organiser shall not in any way be held liable to pay any charges, tax, levy, fines and/or duty that are imposed on the Lucky Draw Winners by the relevant tax authorities for the Prize winnings.


5.1. The Organiser shall not be liable and/or responsible for any mishap, injury, damage, claim or accidents resulting from the Eligible Purchasers and Lucky Draw Winners participation in the Campaign and from the use of the Prizes. The Lucky Draw Winners and Eligible Purchasers agree to indemnify and hold harmless the Organiser, its affiliates, agents and any other third parties facilitating the Campaign against any liability and claims and agree to indemnify the Organiser completely against any claims, damages, losses and liability arising from and/or in relation to their conduct or omission while participating the Campaign and from the use of the Prizes.

5.2. The Lucky Draw Winners agree and acknowledge that the Organiser has not made any representation or
warranty of any kind whatsoever in respect of the quality, usability, reliability and condition of the Prizes.
Any warranty (if any) that is made available in relation to the Prize(s) shall be between the Lucky Draw Winners and the suppliers and in all such cases, the Lucky Draw Winners shall refer any such warranty directly to the relevant suppliers. The Organiser shall not be liable to compensate and rectify any defect or other faults in relation to the Prizes.


6.1. All information provided by each Eligible Purchaser shall be collected, stored, used and retained by the Organiser in accordance to the Organiser’s Personal Data Protection Notice. The Eligible Purchasers are to read, acknowledge and accept the Organiser’s Personal Data Protection Notice which is incorporated by reference herein and can be found at Therefore, by participating in this Campaign, all Eligible Purchasers hereby warrant that all personal details provided by them are true, correct, accurate and complete.

6.2. In addition to clause 6.1, the Eligible Purchasers and Lucky Draw Winners agree that the Organiser shall have the exclusive right to use their names and/or photographs as marketing campaign materials for the purposes of advertising, trade and/or publicity without any prior notice thereto and/or permission thereof. The Eligible Purchasers and Lucky Draw Winners shall not be entitled to claim ownership and/or compensation on the materials. The Eligible Purchasers and Lucky Draw Winners hereby give their consent to and authorize the Organiser to disclose their particulars to any third-party service providers and/or partners engaged by the Organiser for purposes of the Campaign and/or any customer survey in understanding the Eligible Purchasers and Lucky Draw Winners purchasing behaviour


7.1. The Organiser will notify the respective Lucky Draw Winners of their prize redemption arrangements via email or phone call or any modes of communication deemed appropriate by the Organiser.

7.2. Subject to clause 2, the Prizes shall only be redeemable and/or claimable by the respective Lucky Draw Winners upon fulfilment of the following conditions:

(a) For Housing Loan Purchaser(s):

Upon execution and stamping of the facilities/housing loan agreement between the Eligible Purchasers and the financier for the Eligible Unit; or

(b) For Cash Purchaser(s):

Upon receipt by the Developer / Organiser of the payment equivalent to Fifty Percent (50%) of the purchase price of the Eligible Unit pursuant to the SPA.

7.3. All Lucky Draw Winners shall be required to furnish their identification documents i.e., NRIC or Passport to the Organiser for verification purposes during and/or prior to the collection of the Prizes. The Organiser shall have the right to withhold or forfeit any Prize from any Lucky Draw Winners who fails to provide identification documents for the collection of the Prize and/or to collect the Prize within Sixty (60) days upon being notified by the Organiser of the redemption date of the Prizes.

7.4. All costs and expenses incurred by the Lucky Draw Winners to claim their respective prizes shall be borne by the respective Lucky Draw Winners accordingly, and the Organiser shall not be responsible for suchcosts and expenses.


8.1. All winner(s) of the vehicle prizes (including but not limited to cars and/or motorcycles) shall:

8.1.1. Fulfil, abide and comply to all the terms and conditions stipulated in this Campaign Terms, SPA, and Facilities Agreement (if applicable),

Not authorize any third parties to act as a representative to collect the vehicle prizes on his or
her behalf,

For Housing Loan Purchaser(s), withhold and refrain from assigning and/or transferring the
vehicle prizes to any other person(s) until the first drawdown of the loan sum by the financier as
stated in the Facilities/Housing Loan Agreement in respect of the purchase of the Eligible Unit,

Liaise and perfect all necessary documents, forms, and/or procedures solely with including but
not limited to the Malaysian Jabatan Pengangkutan Jalan (JPJ), Puspakom Sdn Bhd, and all other relevant authorities for the registration of the vehicle prizes and the purported assignment and/or transfer,

Fully bear the vehicle registration fee, road tax, insurance coverage and any other miscellaneous
costs relating to the vehicle prizes as well as all costs and expenses in relation to the purported
assignment and/or transfer as stated in clause 8.1.3 and 8.1.4 above;

8.2. In the event of any breach of the above clauses and/or any of the terms and conditions stipulated in this
Campaign Terms, the Organiser shall have the rights and be entitled to claim and recover the total retail
price of the Vehicle Prizes, including but not limited to the recovery of all costs, expenses, damages, and
losses suffered by the Organiser in connection to the above.


Any pictures/photos/videos of the Prizes shown in any advertisement and promotional materials are solely
for illustration purpose and may defer from the actual prizes.

The Organiser reserves the right at its sole discretion to suspend, modify or terminate the Campaign at any time without prior notice.

All of the Organiser’s decisions in relation to the Campaign are final and any claims or requests or correspondence pertaining to the same shall not be entertained.

The Organiser shall not be responsible for any losses, damage, death or injury arising from usage of the prizes received.

The Organiser shall have the absolute right to disqualify any individual that it determines to be tampering
with the entry process or the operation of the Campaign, and/or to be acting in breach or potential breach
of this Campaign Terms and Conditions.

The Organiser reserves the right to cancel, modify suspend or delay the Campaign in the event of
unforeseen circumstances beyond its reasonable control.

Any Terms and Conditions applicable to this Campaign which is prohibited or unenforceable under any
law or regulation shall be ineffective to the extent of such illegality, voidness, prohibition or unenforceability
without invalidating the remaining provisions.

LBS FABULOUS EXTRA 2022-23 Campaign Returns With Extra Excitement And Prizes

4 July 2022

Human Rights Policy

1. Introduction

LBS Bina Group Berhad and its subsidiaries (“LBGB or Company”) endeavours to provide a conducive working environment that is characterized by mutual respect. The Company is committed in respecting and abiding internationally recognized human rights standards and fair labour practices according to local statutory laws within the company operations (“Human Rights Laws”).

We recognize the importance of fair labour practices and a good relationship of mutual respect between employer and employee as we believe this will lead to fostering high employee morale and improve employee engagement within the Company. Accordingly, we will not condone any practices, events, and activities that are in violation of the above-mentioned Human Rights Laws.

2. Objective

The objectives of this Human Rights Policy are to amongst others; 

a) To ensure all employment in the Company are in accordance with relevant employment laws including but not limited to the Employment Act 1955. 

b) To identify any risks relating to current labour practices in the Company and to determine an effectively method to prevent and eliminate these risks. 

c) To provide a fair, respectable and safe workplace for all employees in the Company. 

d) To foster a pleasant, cordial, and harmonious relationship between employer and employees for smooth operations, and to promote stability as well as prosperity.

3. Scope

This Policy applies to all employees (including employees on contract terms, temporary or short-term employees and employees on secondment) or third parties who have become aware of or are genuinely suspected on a reasonable belief to be an employee of the Company that has engaged, is engaged, is preparing to engage or is encouraging others to engage in any conduct as stated below.

4. Commitment

a) Non-discrimination
We have a zero-tolerance policy against discrimination in any form and our employees are provided with equal and merit-based career opportunities regardless of race, religion, and/or gender.

b) Fair Employment Conditions
We operate in full compliance to applicable wage, work hours, overtime and benefits laws. We provide recognition based on performance and contribution of the employee towards the Company’s success.

c) Health and Safety
We provide a safe and healthy workplace environment for employees. We comply with applicable health and safety laws, regulations and requirements. We are dedicated in maintaining a productive workplace and strive to take every measure to prevent job-related injuries and illnesses.

d) Workplace Security
We strive to provide a safe and mutually respectful workplace environment that is free from violence, harassment, humiliation and intimidation of any nature.

e) Child Labour
The Company does not recruit child labour and is committed in strict compliance with applicable child labour laws as legislated in the Children and Young Persons (Employment) Act 1966, if it ever decides to employ a child. The Company condemns all forms of child exploitation and slavery.

f) Forced Labour
The Company recognizes that forced labour, modern slavery, debt bondage, and human trafficking may stem from coercive tactics and undue influence from people in position of higher authority towards people in lower positions of authority which may include violence or threats of violence, or more subtle means such as accumulated debt, retention of identity papers or threats of denunciation to authorities. The Company supports the elimination of forced labour, modern slavery, debt bondage and human trafficking. The Company takes the stand that all mentioned in the foregoing constitutes a severe violation of human rights and restriction of human freedom.

g) Freedom of Association & Collective Bargaining
The Company respects freedom of association as part of our commitment to support fair and equitable treatment of our employees regardless of gender, race, caste, nationality, religion, age, physical condition, marital status, union membership/affiliation/activity, employment status or political affiliation. Any form of discrimination based on factors aforementioned is prohibited, and any union membership/activity will not lead to disciplinary measures or punitive actions.  

h) Equal Opportunities
The Company is committed to inculcating diversity and equal opportunity in our workplace which allows us to gain a competitive edge through embracing workforce diversity as well as providing fair treatment to all our employees to promote improved morale and loyalty towards the Company. The Company shall ensure that all employees receive equal and fair treatment based solely on merits and competency regardless of any form, whether based on age, gender, race, nationality, religion, disability and social status throughout the organization.

i) Excessive Working Hours
The Company’s working hours are regulated under the employment contract with the employee, Malaysia Employment Act 1955 and/or the Employment (Limitation of Overtime Work) Regulations 1980. The Company is committed that all employees are ensured proper rest days to recuperate for the operational efficiency of the Company’s operations.

j) Minimum Living Wage
The Company recognizes that a minimum wage has been set by the Malaysian authorities with the aim of protecting employees against unduly low pay. The Company is committed to comply with the local statutory laws on minimum wages and ensures that all wages are paid in a timely manner.

5. Reporting of Violations of the Policy

Any employee who knows of, or reasonably suspects, of a violation of this Policy, is encouraged to whistle blow or report such concerns through the Whistle Blowing Policy of LBGB. For further details, the Whistle Blowing Policy of the Group is available on the Company’s corporate website,

6. Review of Policy 

The policy shall be reviewed by the Board of Directors and updated whenever necessary in order to ensure its effective implementation. Any subsequent amendments to this Policy shall be approved by the Board of Directors.


For Immediate Release



Petaling Jaya, 21 March 2022 – LBS Bina Group Berhad (“LBS” or the “Group”) today announced that it has entered into a Heads of Agreement (“HOA”) with Nylex (Malaysia) Berhad (“Nylex”), Sinar Bina Infra Sdn. Bhd. (“SBI”), BTS Group Holdings Public Company Limited (BTS) and Ancom Berhad (“Ancom”) to build and operate a light rail transport system (“LRT Project”) with an integrated property development based on the “Transit-Oriented Development” concept in Johor Bahru’s metropolitan region. LBS and SBI have certain strategic land banks in Johor Bahru while BTS is a public listed company in Thailand and the majority shareholder of Bangkok Mass Transit System PCL, the operator of the BTS Skytrain and Bangkok BRT.


Pursuant to the HOA, LBS shall inject its lands at a consideration to be mutually agreed taking into account the valuation to be carried out by an independent valuer. In exchange, LBS will receive Nylex shares priced at RM0.15 per share and LBS or its affiliate shall be the preferred civil and construction contractor for the LRT Project as well as the preferred main contractor for the development of the LBS lands. The HOA is subject to the completion of a feasibility study to be conducted by BTS and professional consultants, the grant of the LRT Project concessions by the state government of Johor to SBI and signing of definitive agreements.


LBS Executive Chairman Tan Sri Lim Hock San said, “This potential collaboration provides us with an opportunity to monetise our lands in Johor and expand our property development and construction expertise beyond our usual housing projects. We expect to generate infrastructure construction income and steady recurring income from this project. The Johor Bahru metropolitan region is up and coming, connectivity is crucial for its growth. Our lands are strategically located. We foresee this project to be a viable development which will ease the transportation and connectivity concerns of the local community.

In addition, we are pleased to be able to work with experienced professionals who have appropriate technical skills and knowledge to see us through this project. We will work towards inking the definitive agreements and share any developments in addition to the final terms and conditions when available.”


20220224 LBS FYE2021 NET PROFIT LEAPS BY 76%

For Immediate Release


  • Q4FYE2021 revenue increased by 50%
  • Outperformed 2021 sales target by 31% to RM1.58 billion
  • 18 ongoing projects with an estimated GDV of RM5.30 billion
  • Unbilled sales of RM2.30 billion


Petaling Jaya, 24 February 2022 – LBS Bina Group Berhad (“LBS” or the “Group”) today announced its fourth-quarter results for the financial year ended 31 December 2021 (“Q4FYE2021”).

For the period under review, LBS reported a revenue of RM441.84 million. This translates to a year-on-year increase of 50%. To add on, the Group recorded a profit after tax (“PAT”) of RM46.38 million for Q4FYE2021, an impressive 41% increase as compared to Q4FYE2020.

For FYE2021, revenue increased by 24%, year-on-year, from RM1.10 billion to RM1.36 billion. The RM1.36 billion revenue is LBS’ highest ever achieved. The PAT increased by 76%, from RM67.29 million to RM118.70 million.

The strong FYE2021 performance was attributed to the innovative digitalisation efforts by the Group such as LBS’ Virtual Property Page, Raikan Rezeki Bersama LBS and Vacci-Nation Bonanza digital campaigns, as well as in-demand products which were well-received by the public.

On the property development front, which is the Group’s main earnings contributor, revenue increased to RM1.30 billion, resulting in a 26% increase year-on-year. The respective increase was the end result of good take up rates and steady construction progress at ongoing projects such as Residensi Bintang Bukit Jalil, Alam Awana Industrial Park, Cameron Centrum, KITA @ Cybersouth and LBS Alam Perdana.

LBS currently has 18 ongoing development projects with an estimated Gross Development Value (“GDV”) of RM5.3 billion. The landbank of 2,744 acres, as at 31 December 2021, will keep the Group busy for the next 10 years. Unbilled sales of RM2.30 billion will contribute positively to the Group’s revenue over the next two to three years.

Commenting on the results, LBS Executive Chairman Tan Sri Lim Hock San said, “FYE2021 has turned out to be an exceptional year for LBS. Our numbers reached an all-time high. Nevertheless, I hope that our financial results are a testament of the direction LBS is heading towards and that the general public and our shareholders keep their faith in us.

In 2021, we surpassed our property sales target by 31%, hitting RM1.58 billion as compared to our initial target of RM1.20 billion. This is a great start to 2022. Property development will continue to be our core business. Therefore, we have set ourselves a higher property sales target of RM1.60 billion for 2022 via 14 new project launches with a gross development value of RM1.77 billion. We are confident our launches will continue to receive strong responses, given the strategic locations. Further, with the roll-out of the vaccination booster shots, it appears that the days of lockdowns are out of sight.

In 2022, we will remain true to our three main pillars of Affordability, Connectivity and Community. The LBS team is motivated to rise to the challenge of delivering developments in strategic locations while maintaining affordable prices to meet homebuyers’ needs and to win their trust. We will continue to monitor the market and implement appropriate strategies to ensure our operations are not disrupted. We remain optimistic of our growth prospects for 2022.”


2022 LBS Media Briefing

Our annual 2022 LBS Media Briefing was held on 5th of January 2022.
Here’s the highlight video of the event.
Happy watching!


Visit our website here:​


For Immediate Release

LBS Bina Group 2022 Town Hall Meeting

Two-Day ‘Hybrid’ Event Setting Amid New Norm


Petaling Jaya, 24 January 2022 – LBS Bina Group Berhad (LBS) welcomes the return of the annual town hall meeting implemented in both virtual and physical settings. Fully aware that the pandemic is far from over, the meeting was extended into a two-day event to better regulate the SOPs. What remained the same is the objectives of the event, establishment the bonds of all LBS staff, acknowledging the efforts made throughout 2021 and how the organization can grow even sturdier moving forward.


‘‘The new norm is no longer new, with more variants emerging and more vaccines being administered to combat the virus, we should also remember to never let our guards down and have history repeat itself. To be able to gather everyone here today is no coincidence, it’s the joint effort of everyone seated here today. For the year 2022, I am cautiously optimistic that LBS will set new benchmarks and offer an even wider range of products and services to the market.’’ said Tan Sri Lim Hock San, Executive Chairman of LBS.


The meeting started with the welcoming remarks from the Group Managing Director and Chief Executive Officer, Datuk Wira Joey Lim followed by the 2021 company’s performance review presented by Tan Sri Lim Hock San. In line with the company’s goal to adapt digitalization in its operation, LBS Deputy Chief Executive Officer, Lucas Lim provided an in-depth brief on the company’s Digital Transformation Roadmap initiatives and future digitalization plans. LBS’ key attributes, introduced by Dato’ Cynthia Lim, Executive Director, namely swift action and interdependence, has been making positive impacts to the organization since its introduction in 2021.   To further grow the key attributes, Ms Shany Lim, the founder of the Heroes of Change, introduced the initiatives, its major objectives and its respective agents represented by employees from all departments. The focal role of the agents will be actively integrated into LBS’ working culture.


The town hall meeting remains to be the company’s official communication platform for both the management and employees to share the company performance updates and forecast. Approximately 955, including both physical and virtual attendees from LBS Bina Group Berhad including Board of Directors, Independent Directors and employees from its subsidiaries, MGB Berhad, M3 Mall, SCAPES Hotel and Zhuhai International Circuit Limited (ZIC) attended the Town Hall Meeting.




For Immediate Release


Female board representation increases to 25%


Petaling Jaya, 14 January 2022 – LBS Bina Group Berhad (“LBS” or the “Group”) today announced the appointment of Dato’ Yong Lei Choo (“Dato’ Yong”) as its new independent non-executive director, member of LBS’ Remuneration Committee and Risk Management Committee, effective 14 January 2022. She will replace Datuk Lim Tong Lee who will retire from the LBS board.


With Dato’ Yong’s appointment, LBS will have 2 female directors on its board, which translates to a 25% female composition. The higher female composition allows for increased diversity as LBS supports the push for greater women representation in boardrooms. To add on, it is part of LBS’ increasing focus on ESG as it creates a company guided by a robust corporate governance framework.


Commenting on the appointment, LBS Executive Chairman Tan Sri Lim Hock San said, “LBS values diversity and experience. We have already met the mandatory requirement for female board representation in the form of Dato’ Lim Mooi Pang who has been on the LBS board since 2009. We are indeed pleased to have Dato’ Yong Lei Choo, a veteran of the Royal Malaysian Police Force, onboard. With her experience and background, I am confident Dato’ Yong will do a tremendous job in her new role, providing us with sound advice and unique viewpoint as management works to steer LBS forward. We hope our shareholders recognise our efforts in providing appropriate corporate governance oversight in LBS as we advocate for gender diversity and equality in our board.”


In addition, the Group announced the re-designation of current Managing Director, Datuk Wira Lim Hock Guan to Group Managing Director/Chief Executive Officer as well as the resignation of Dato’ Sri Lim Hock Seong and Lim Kim Kiat as Executive Directors of LBS and their subsequent appointments as Deputy Chief Executive Officers of LBS. The resignations will streamline LBS’ board towards an equal representation of 4 executive directors and 4 independent non-executive directors, as compared to a 6:4 ratio previously. This is part of LBS’ step towards implementing a stronger and more active corporate governance structure within the Group.


About Dato’ Yong Lei Choo

Dato’ Yong holds a Bachelor of Arts (Hons) (Population Studies) from University of Malaya and a Master of Science (Human Resource Development) from Western Carolina University, North Carolina, USA.


Dato’ Yong, who hails from Jasin, took up her first position in the Royal Malaysian Police Force with the Taiping district police in Perak following completion of her cadetship in 1986. She had a distinguished career in the police force for nearly 36 years before retiring in October 2021 as the Deputy Chief Police Officer of Kuala Lumpur. Notable achievements while with the police force include being the first female Head of Special Branch in the Petaling Jaya Police District (1998); first Chinese woman with the rank of Senior Assistant Commissioner (2009); first female Special Branch Chief of Penang Police Contingent (2015) and the first female Assistant Principal Director of the Special Branch (Economic Intelligence Division). Her outstanding performance garnered her a federal scholarship from the Public Service Department to pursue her Master’s Degree in North Carolina, USA (1995-1997). In 2009, she was conferred the Darjah Indera Mahkota Pahang by the Sultan of Pahang.


VoxPop : LBS Talent Photoshoot

Ever dreamt of being a model? At LBS, we are constantly cultivating talents above and beyond your day-to-day job! In this episode of VoxPop, let us bring you to the behind the scene of the photoshoot comprising entirely of LBS staff!


For Immediate Release




Petaling Jaya, 5 January 2022 – LBS Bina Group Berhad (“LBS” or the “Group”) foresees a better year ahead. In 2021, LBS surpassed its RM1.2 billion sales target, ending the year with RM 1.575 billion in property sales.


At the LBS annual media briefing held earlier today, the Group announced its plans to launch 14 new projects in 2022 – which will cover Klang Valley, Johor, Pahang and Perak – amounting to 3,733 units with a Gross Development Value (GDV) of RM1.77 billion.


Overall, for the Klang Valley, which provided the highest sales contribution in 2021, LBS intends to launch 2,604 units with a total GDV of RM1.11 billion. Specifically, for the KITA @ Cybersouth township, LBS will launch 2,128 units with RM853 million in GDV. Within KITA @ Cybersouth, LBS aims to develop KITA Sejati serviced apartments, KITA Bestari single and double-storey terrace houses and double-storey townhouse in 2022. To add on, LBS also plans to launch a new phase of Melodi Perdana serviced apartments at the LBS Alam Perdana township which consists of 321 units and a total GDV of RM120 million, and Astella at D’Island Residence with 155 units and a total GDV of RM132 million.


For other areas, new projects include the Bayu Hills apartment in Genting Highlands (642 units with a total GDV of RM492 million); Taman Kinding Flora single storey cluster link and terrace houses in Chemor, Perak (248 units with a total GDV of RM 64 million) and the Emerald Garden 3 single storey terrace houses, Royal Garden double storey Semi-D houses and Laman Bayu 4 double storey terrace house in Bandar Putera Indah, Johor (239 units with a total GDV of RM108 million).


In comparison, LBS launched a total of 3,344 units in 2021 worth RM1.6 billion. These launches were developments across KITA @ Cybersouth, LBS Alam Perdana, Bukit Jalil and Prestige Residence in Seri Kembangan within the Klang Valley. Other launches include the terrace houses in Bandar Putera Indah township in Batu Pahat and new phases at Taman Kinding Flora, Chemor.


To add on, the Group is in full support of the Selangor Government’s initiatives to develop affordable housing for the general public. This is evidenced by LBS’ joint partnership with the Selangor State Government on the Rumah Selangorku Idaman MBI project to deliver 7,210 affordable homes across 6 locations, consisting of a total GDV of RM2.01 billion. LBS targets to launch 4 Rumah Selangorku Idaman MBI in 2022, namely Idaman BSP (Bandar Saujana Putra), Idaman Cahaya (Shah Alam), Idaman Sari (Puchong) and Idaman Melur (Cybersouth). Whereas, Idaman KITA (Cybersouth) and Idaman Perdana (Bandar Puncak Alam) scheduled to launch in 2023.


LBS has 18 ongoing development projects with an estimated GDV of RM5.3 billion. As at 31 December 2021, LBS’ future landbank stood at approximately 2,744 acres, projected to keep the Group busy for 10 to 15 years to come. In addition, the Group has unbilled sales of about RM 2.304 billion, expected to provide clear earnings visibility over the next two to three years. The Group managed to garner strong property sales despite a challenging 2021 with the aid of digital marketing initiatives and the use of its IBS precast system. LBS highlighted the contributions brought upon by its Virtual Property Page and more digital campaigns such as the Ox-picious 8, Raikan Rezeki Bersama LBS, Vacci-Nation Bonanza and Fabulous 20-21 Lucky Draw.


After the media briefing, LBS Executive Chairman, Tan Sri Lim Hock San said, “LBS recorded a steady performance in 2021 despite a tough year for businesses. Not only did we manage to surpass our 2021 property sales target by 31%, we also successfully handed over vacant possession of 2,570 units worth RM1.3 billion. It is indeed worthwhile being able to provide affordable homes to the community and seeing them happy when they received the keys to their new homes.”


Moving forward, LBS embraces the new norm as we continue to adopt digitalisation in our business. We, the LBS team will work hard together to achieve our goals. To kickstart the year, LBS has launched the ‘Bring Happiness Home’ campaign, which will reward homebuyers with a total of RM438,888 CNY Angpows and run from 1 January 2022 to 28 February 2022. Under this campaign, we will be offering furnishing packages, low booking fees, loyalty rewards, flexi payment schemes and zero exit fees. In addition, we will be waiving legal fees and stamp duty on loan agreements for all homebuyers when they purchase from a selection of LBS’ residential properties. As the People’s Developer, we remain committed towards supporting the government’s housing initiatives and hope homebuyers will be encouraged to own a home by our efforts.


Meanwhile, enhancing stakeholder value has been a priority for us and we will continue to maintain our dividend policy to payout at least 30% of the profit after tax. We are confident in our abilities and hope our shareholders will continue to have faith in us.”


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