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Privacy Policy

  1. INTRODUCTION
    This privacy policy (“Privacy Policy”) is issued by LBS Bina Group Berhad and its affiliates (including but not limited to its subsidiaries, related, associated, and affiliated companies, whether within or outside Malaysia) (collectively referred to as “the Group”).

    This Privacy Policy outlines how we process your Personal Data in accordance with the Personal Data Protection Act 2010, the Personal Data Protection (Amendment) Act 2024, the applicable regulations, guidelines, orders made under the PDPA and any statutory amendments or re-enactments made of the PDPA from time to time (collectively referred to as the “PDPA”).

    The Group reserves the right to modify, update and/or amend this Privacy Policy from time to time. The Group will notify you of any amendments via announcements on the Group’s website (“Site”) or other appropriate channels as determined by the Group. By continuing to use our services and/or access to the Site after such notification, you are deemed to have agreed to and accepted the amended policy.

  2. COLLECTION OF PERSONAL DATA
    The term “Personal Data” refers to any information in our possession that relates directly or indirectly to you, from which you can be identified. This includes, but is not limited to, your name, address, telephone number, NRIC, and email address.

    "Processing” means the collection, recording, storage, use, or disclosure of your Personal Data.

    The Group may collect your Personal Data during your course of dealings with the Group including but not limited to through transactions, communications, events, seminars, road shows, customer surveys. We also use cookies on our Site which may collect your data.

    Additionally, the Group may receive, store and process your Personal Data from third parties, credit reference bodies, regulatory and law enforcement authorities, for legal and operational purposes.

  3. PURPOSE OF ACQUIRING AND PROCESSING YOUR PERSONAL DATA
    We may process your Personal Data for the following purposes:
    1. Communication - To communicate with you and respond to your enquiries or complaints;
    2. Products and Services - To provide you with our products and/or services, including processing your purchases, contest entries, and post-vacant possession services;
    3. Marketing and Promotion- To provide you with information and/or updates on the present and future property developments, other products, services, and/or promotions offered by the LBS Group and selected third parties which may be of interest to you from time to time by SMS, phone call, email, fax, mail, social media, and/or any other appropriate communication channels;
    4. Events and Memberships - To send you seasonal greetings and invitations to our events, promotions, property launches, and membership programme messages from time to time;
    5. Internal Operations – For internal record keeping, administrative tasks, market research, statistical analysis, and to monitor and improve our products, and/or services;
    6. Legal and Financial - To share any of your Personal Data with the auditors, lawyers, financial advisors, or other professionals for internal audit, legal advice, or financial applications where necessary. This includes sharing data for the preparation of legal documents or insurance applications;
    7. Security and Compliance – For audit, risk management, and to detect, investigate and prevent fraudulent, prohibited, or illegal activities;
    8. Fulfilling Obligations – To perform our obligations under any agreement you have entered into with us including but not limited to attending to the registration with the relevant authorities on your behalf, delivery of vacant possession, defect rectification works and perfecting the transfer of the separate individual/strata title in your favour;
    9. Legal Requirements – To comply with any applicable legal or regulatory requirements court orders, or to enforce or defend our legal rights;
    10. Other Purposes – For any other purposes required to operate and maintain the Group’s business,
      (collectively referred to as the “Purposes").
      By providing your Personal Data, you consent to us processing your Personal Data for the Purposes outlined above. If you do not consent to these Purposes, please notify us using the contact details below.

  4. CONSEQUENCE OF NOT CONSENTING TO THIS PRIVACY POLICY
    Providing your Personal Data is voluntary. If you do not supply the Group with your Personal Data, or do not consent for us to process it, the Group will not be able to:
    1. process your purchase of any of the LBS Group’s products and/or services;
    2. communicate effectively with you;
    3. provide you with the Group’s products and/or services you have requested;
    4. accept and process your entry to any contest;
    5. update you on the Group’s latest products, services, and/or promotions; and/or
    6. allow you to access certain sections of the Site where log in is required.
    This may require you to terminate your agreement or business relationship with the Group.

  5. DISCLOSURE OF YOUR PERSONAL DATA
    The Group will not disclose any of your Personal Data to any third party without your consent except to the following third parties for one or more of Purposes listed above:
    1. Companies within the Group and their respective employees;
    2. Your immediate family members and/or emergency contact person as may be notified to the Group from time to time;
    3. Successors in title to the companies within the Group;
    4. Any party who is involved in connection with corporate exercises, such as a potential or actual sale/disposal of any business or interest of any companies within the Group, merger, consolidation, re-organisation or funding exercise relating to any companies within the Group, or asset sale, or in the event of winding-up of any companies within the Group;
    5. The Group’s business partners and affiliates that provide related products and/or services in connection with the Group’s business for joint promotions and/or contests;
    6. Any person under a duty of confidentiality to which has undertaken to keep your Personal Data confidential which the Group has engaged to discharge the Group’s obligations to you;
    7. Any party in relation to legal proceedings or prospective legal proceedings;
    8. The Group auditors, consultants, lawyers or other financial or professional advisers on a need to know basis for the purpose of those advisers’ providing advice to the Group;
    9. Any party nominated or appointed by the Group either solely or jointly with other service providers, for purpose of establishing and maintaining a common database where the Group has a legitimate common interest;
    10. Data centres and/or servers located within or outside Malaysia for data storage purposes;
    11. Payment channels including but not limited to financial institutions for purpose of assessing, verifying, effectuating, and facilitating payment of any amount due to the Group in connection with your purchase of the Group’sproducts and/or services;
    12. Government agencies, law enforcement agencies, courts, tribunals, regulatory bodies, ministries, and/or statutory agencies or bodies, offices, or municipality in any jurisdiction, if required or authorised to do so, to satisfy any applicable law, regulation, order or judgment of a court or tribunal or queries from the relevant authorities;
    13. Any provider of public utility or related services, whether governmental owned and/or any corporations approved and established for the provision of utility services and facilities, includes without limitation to Tenaga Nasional Berhad, Syarikat Bekalan Air Selangor Berhad, Syarikat Telekom Malaysia Berhad and Indah Water Konsortium Sdn. Bhd.;
    14. The Group’s contractors or sub-contractors as may be necessary for discharging the Group’s duties and obligations under any document or agreement duly entered by you with the Group;
    15. The Group’s appointed product and/or service providers, suppliers or agents, to discharge or perform one or more of the above Purposes;
    16. Any persons, authorities, or regulators to whom the Group is permitted or required to disclose to under the applicable laws; and/or
    17. The public if you become a winner in a contest by publishing your name, photographs, and other Personal Data without compensation for advertising and publicity purposes.

  6. SECURITY OF YOUR PERSONAL DATA
    The Group is committed to ensuring that your Personal Data is stored securely. To prevent unauthorised access, disclosure or other similar risks, the Group, where practicable, implements appropriate technical and organisational measures in accordance with the applicable laws and regulations to prevent unauthorised access, disclosure, unlawful processing, or other similar risks.

    The Group will make reasonable updates to its security measures from time to time and ensure the authorised third parties only use your Personal Data for the Purposes set out in this Privacy Policy, and to adequately safeguard your Personal Data.

    The Internet is not a secure medium. However, the Group will put in place various security procedures regarding the Site and your electronic communications with the Group.

    While security measures are undertaken, please be aware that communications over the Internet, such as emails/webmail are not entirely secure unless they have been encrypted. Your communications may be routed through several countries before being delivered – this is the nature of the World Wide Web/Internet.

    The Group cannot and does not accept responsibility for any unauthorised access or interception or loss of Personal Data that is beyond the Group’s reasonable control.

  7. DATA BREACH NOTIFICATION
    In the event of a data breach that is likely to result in a high risk to your rights and freedom, we are committed to notify you and the relevant authorities in accordance with the PDPA.

  8. RETENTION OF YOUR PERSONAL DATA
    The Group will retain your Personal Data only for as long as the purposes for which the Personal Data was collected continues; your Personal Data is then destroyed or permanently anonymised, unless further retention is required to meet the operational, legal, regulatory, tax or accounting requirements of the Group.

  9. YOUR RIGHTS AS A DATA SUBJECT
    Subject to the exceptions provided under the PDPA, you have the right to: -
    1. Request Access – Request for access to and obtain a copy of your Personal Data held by the Group. The Group may charge a small fee (such amount as permitted by the PDPA) as administration costs involved in processing your request to access your Personal Data.
    2. Request Correction – Request to update or correct your Personal Data if it is inaccurate, incomplete, or outdated. Nonetheless, the Group has the right to refuse your request to access and/or correct your Personal Data for the reasons permitted under the law, such as where the expense of providing access to you is disproportionate to the risks to your privacy, or where the rights of others may also be violated, amongst other reasons.
    3. Limit Processing - You have the right at any time to request the Group to limit the processing and use of your Personal Data (for example, requesting the Group to stop sending you any marketing and promotional materials or contacting you for marketing purposes).
    4. Withdraw Consent – You have the right to inform the Group on your withdrawal (in full or in part) of your consent given previously to the Group subject to any applicable legal restrictions, contractual conditions, and a reasonable duration of time is required to process the withdrawal.

    To exercise any of these rights, please contact us using the contact details below.

  10. ACCURACY OF YOUR PERSONAL DATA
    The Group aims to keep all Personal Data as accurate, complete, not misleading, up-to-date, and reliable as possible. Therefore, the accuracy of your Personal Data depends primarily on the information you provide. As such, it is a condition of the Group providing the products and/or services to you that you:
    1. warrant and declare that all your Personal Data submitted or to be submitted to the Group are accurate, not misleading, updated and complete in all respects for purpose of acquiring or using the relevant products and/or services and you have not withheld any Personal Data which may be material in any aspect and that the Group is authorised to assume the authenticity and accuracy of the Personal Data given by you when processing the Personal Data (and the Group is not obliged to independently verify any of such Personal Data); and
    2. understand and agree to, the importance of the need to update the Group as and when such Personal Data provided earlier to the Group becomes inaccurate, incomplete, misleading, outdated or changes in any way whatsoever by contacting the Group at the contact details below.

  11. PERSONAL DATA FROM MINORS AND OTHER INDIVIDUALS
    To the extent that you have provided (or will provide) Personal Data about your family, spouse and/or other dependents, you represent and warrant that you have obtained their consent to provide their Personal Data to the Group and agree to their Personal Data being processed in accordance with this Privacy Policy. With respect to minors (i.e. individuals under 18 years of age) or any individuals not legally competent to give consent, you confirm that you have the authority to consent on their behalf.

  12. TRANSFER OF YOUR PERSONAL DATA OUTSIDE OF MALAYSIA
    The Group’s information technology storage facilities and servers may be located outside of Malaysia. As such, your Personal Data may be transferred to, stored, or processed in a jurisdiction outside of Malaysia. Please note that these foreign entities may not offer a level of data protection that is equivalent to that in Malaysia.

    By providing your Personal Data, you hereby expressly consent to the Group transferring your Personal Data outside of Malaysia for these purposes. The Group shall take reasonable steps to ensure that any third parties outside of Malaysia shall not use your Personal Data other than for that part of the Purposes and to adequately protect the confidentiality and privacy of your Personal Data.

  13. WEBSITE
    1. EXTERNAL LINKS
      i. If any part of the Site links you to other websites, those websites do not operate under this Privacy Policy and the Group does not accept any responsibility or liability arising from those websites.

      ii. Likewise, if you subscribe to an application, content, or a product from a strategic partner of the LBS Group and you subsequently provide your Personal Data directly to that third party, that Personal Data will be subject to that third party’s privacy policy and not to this Privacy Policy.

      iii. We recommend you to read and understand the privacy statement/policy posted on those other websites to understand their procedures for collecting, processing, using, and disclosing personal data and before submitting your Personal Data to those websites.

  14. CONTACT DETAILS 
    If you have any questions, complaints or requests concerning your Personal Data, please contact us:
    Address:
    LBS BINA GROUP BERHAD
    Plaza Seri Setia,
    Level 2, No.1, Jalan SS 9/2,
    47300 Petaling Jaya,
    Selangor Darul Ehsan
    Contact No. : +603-7861 8055 / +603-7861 8071
    Email Address. : [email protected]

  15. REVIEW OF THE POLICY
    This Policy has been approved by the Board and is available for reference in the LBS’ corporate website and internal computer networking system.

    This Policy shall be reviewed by the Board once every two years and updated whenever necessary to ensure its effective implementation.

This version:

Version No. 3

File Name:

Privacy Policy-Version2.0-20.08.2025

Prepared by:

Compliance, Corporate Integrity and Sustainability

Approved by:

Board of Directors

Committee Meeting held:

20 August 2025

Board Meeting held:

20 August 2025

Supersedes:

Version No. 1

Last Version approved on

18 August 2023