At this year’s LBS Town Hall, Executive Director Dato’ Cynthia Lim unveiled LBS On The Move—a bold new initiative designed to accelerate momentum as the Group advances toward its 3-Year 8 x 8 Strategy. This dynamic program focuses on growth, innovation, and teamwork, empowering every member of the LBS family to strive for excellence across all eight strategic focus areas.
Built on Three Powerful Principles:
- Move FAST – Adapt and respond swiftly to change
- Move FORWARD – Lead with innovation and purpose
- Move TOGETHER – Grow as one, united by a shared vision and core values
LBS On The Move challenges each of us to grow, innovate, and break boundaries—together.
As LBS continues to evolve in an ever-changing world, adaptability and innovation are essential to staying ahead. To kick off this journey, a dedicated team has been assembled to roll out a bold, action-packed first-year program designed to:
- Work smarter – prioritizing strategic initiatives over routine activities, organizations can do more with less and create a more agile, adaptable workforce.
- Unlock new opportunities – open to change and staying ahead of industry shifts, to seize growth opportunities.
- Enhance the employee experience – creating a supportive, inclusive, and engaging work environment where individuals feel valued and empowered.
- Elevate customer satisfaction – actively listening to feedback and acting on it, businesses can build trust and loyalty.
- Strengthen community impact – engaging with and giving back to the communities, supporting community well-being enhances brand reputation and fosters deeper relationships with stakeholders.
- Build a sustainable future – promoting ethical practices throughout the value chain, ensuring that business success today doesn’t compromise the ability of future generations to thrive.
Four Meaningful Internal Activities
Under the LBS On The Move campaign, four key internal activities will take place throughout the year:
- Get to Know Your Bosses
A casual meet-and-greet session to break down barriers and foster meaningful connections between staff and leadership. - Idea Pitch 3.0: Level Up. Break Barriers. Speak Up.
A platform for staff to present innovative ideas that drive the LBS Group forward. - Mentoring Session: Aspire & Achieve
An opportunity to gain insights and guidance from experienced leaders, ensuring everyone moves in the same direction. - Engage & Evolve: A Forum for Collaborative Growth
A space for meaningful dialogue and collaboration that sparks actionable outcomes.
Externally Focused Goals
Beyond our internal efforts, LBS On The Move also aims to elevate customer satisfaction—by deeply understanding customer needs and enhancing the overall experience. This initiative will strengthen LBS’s position as an agile, customer-centric property developer in a competitive market.
This is more than just a campaign—it’s a movement that propels our 8 x 8 Strategy forward.
Let’s move fast, move forward, and move together!
